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What Is Link Exchange and why is it Popular?

Published on : Thursday Sep 21, 2006 02:00 AM

What Is Link Exchange and why is it Popular?
Link Exchange is an easy and very effective way to trade links. Link Exchange is better known as Search Engine Optimization. Search Engine Optimization (SEO) is major part of the Internet Marketing. This way webmasters can market or advertise their site through Link Exchange. Trading links with other websites is a valuable method of promoting your website, and getting more traffic. Many of the top search engines rank websites according to how many links there are that point to that site. Therefore, Link Exchange increases Link Popularity! So when you ask yourself why is Link Exchange important?

Always remember these few tips:
• It’s fun and easy to do.
• It leads to more visitors on your site.
• It leads to higher Goggle PageRank for your site.
• Creates valuable partnerships with other website owners
By exchanging links the traffic on your site can grow along with the business.

What is Page Rank?
PageRank measures the quality of a website on a scale of 0 to10. High quality sites receive a higher PageRank. The higher the PageRank the more visitors and traffic your site receives. PageRank is a “vote”, by all the other pages on the internet. A link to a page counts as a vote of support. If there isn’t any link there’s no support.

How is PageRank calculated?
Here is where it gets tricky. The PageRank of each page depends on the PageRank of the pages pointing to it. We don’t know which PageRank those pages have until the pages pointing to them have their PageRank calculated.

Source: LinkMarket

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